In case you have not heard the digital landscape was changed by Google when the pre-announced that if your website was not responsive by April 21, 2015, than it would be “Penalized” and your quality score will drop “significantly”. Google even went on to say that if you do not have a responsive website you will not be found in searches done using smart devices. This is important since most of all ecommerce is being done now by smart devices.
So what is a responsive website? A responsive website adapts to the device that is using it. Plain and simple. Here is a staggering statistic again from Google. 79% of all websites today are non-responsive. This means when you look at them from an iPad, tablet, android device or any other smart device the website is not optimized to fit the screen. Here is an example of a before and after of a website that went from static to responsive:
http://mobile.ebrandit.com/compare/ebrandit or you can visit ww.ebrandit.com from your mobile device to see the difference.
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